Society Agrees: Nobody Cares About Wii UReading Time: < 1 minute
KresLynn Knouse, Assistant News Editor, @kreslynn
Our last issue featured two articles about the release of the Xbox One and Playstation 4, but did anyone notice one console missing from our reviews? Of course not. The Wii U was released in November boasting improved graphics, a new tablet-like controller, and a sequel to the critically acclaimed Super Mario Brothers Wii game.
The Wii U suffered sales so abysmal, that the CEO of Nintendo took responsibility and apologized to the public. In an interview with CNBC, Nintendo CEO, Satoru Iwata, described the company’s weak marketing efforts and lack of utilization of the system’s technology.
“We are to blame. We relaxed our marketing efforts, so the consumers today still cannot understand what’s so good and unique about the Wii U,” explained Iwata. “Because we’re always trying to be unique, it takes some energies on our side to help people understand the real attractions about whatever we are doing.”
Although the Wii U has made its way into some households, the majority of Americans remain unconvinced of its benefits. Two months after its release, the original Wii system sold around 435,000 units in the United States. In a devastating comparison, the Wii U sold around 57,000 consoles, an 87% drop in sales compared to its predecessor.
We may expect to see some kind of Wii-U revamp this fall, perhaps as a placeholder for your new Xbox One or Playstation.