Already one of the largest markets, China has a the worldwide presence and will likely continue to grow.

As the Global Engagement’s advertising campaign states, “You can’t ignore 1.3 billion people.”

In order to gain a better understanding of China’s place in the world, the Global Spotlight, which is sponsored by the International Center, will welcome Brett Heimburger, Regional Director of Asia with the State of Utah International Trade and Diplomacy, to speak.

The presentation will be held from 11:00 a.m. to 12:15 p.m. on Sept. 14 in the library auditorium. Heimburger’s interactive presentation will cover China’s future economic place in the world.

“Brett Heimburger’s presentation will highlight China’s phenomenal growth, trends and challenges in the coming years,” said Jacob Perry, assistant to Heimburger, in regards to the presentation. “Heimburger will also discuss the opportunities and challenges companies face when approaching such a large but relatively underdeveloped market.”

The Global Spotlight has organized a series of lectures on China, with Heimburger starting it off with his economic lecture. There will be further presentations as part of the Global Spotlight: China project.  Perry also suggested that addressing issues on China’s economy is a great place to start the spotlight.

“As the world continues to shrink, and the scales tip toward the east, it becomes ever more important for students to understand China’s future economic place in the world,” Perry said.