Business expert to teach artists and performers how to market themselves

As good jobs become harder to find, Utah Valley University’s School of the Arts is offering a unique opportunity for students pursuing
careers as creative professionals to learn how to market their skills
and abilities.

“Creating a Perpetual Job Machine: Marketing Artists and
Performers” is a day-long seminar presented by UVU’s own
executive-in-residence Mark Stoddard, an expert in teaching creative
professionals how to “be their own business.”

The seminar will take place on Saturday, Feb. 28 from 9 a.m. to 3 p.m.
in the Sorensen Student Center, room 206AB. Students who are interested
can pick up a registration form in the Gunther Technology Building, room

Stoddard wrote the book “Marketing Singers: Creating a Perpetual Job
Machine” and has taught business and entrepreneurship all over the
world. He has also been an actor, a stage manager and an award-winning

“Mark Stoddard’s class was a revelation to faculty and students in
attendance,” said professor J. David Brock, who recently hosted
Stoddard at Texas Christian University. “Our eyes were opened to
explore new ways to create opportunities to perform and build a

Students will learn marketing techniques that they can use immediately
as well as how to negotiate for better pay. Stoddard uses real-life
stories of successful artists and performers to reinforce his practical
strategies and techniques.

“Many graduates of the School of the Arts are really one-person
businesses, marketing themselves to the arts community and the community
at large,” said Janice Gygi, interim associate dean in the School of
the Arts. “Mark Stoddard has extensive experience working with
colleges and students across the United States, and he brings the
expertise that students need to gain employment and to participate in
the arts disciplines.”

For more information about the event visit or call (801) 863-6737.

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