Sure, you can use Twitter to find out what Britney Spears thinks about her lunch, or who Ashton Kutcher plans to draft next on his fantasy football team, but if you think that’s all it can be used for, you’re wrong.
Twitter is so much more than a gateway to bombard yourself with the random thoughts and updates of classmates and egotistical celebrities. Twitter is quite possibly the most important tool to help you stay on the cutting edge of your industry while simultaneously allowing you to network with hundreds of individuals the world over with whom you share common interests as well as business professionals who may well be providing you with a career upon graduation (if you play your cards right).
If you want to be 10 steps ahead of your competition when you move on from your scholastic endeavors, you need to have more than just a diploma — you need to know the right people. Use Twitter’s search feature (search.twitter.com) to look for people talking about your industry. Then, start talking to them.
You’d be surprised at how easy it is to generate a relationship with presidents, CEOs, and heads of marketing with just a few Tweets. You can network with them, become friends with them, then, one day when you graduate, you can walk into their office, hand them your resume and start your new job. That’s all because they already know exactly who you are, and what you’re all about.
If you still don’t get it, send me a Tweet (@bigbags) and I’ll explain it to you because I’m on Twitter, making my future better than yours.