Mountain Dew makes this institution unique in that it is the most popular flavored drink on campus, with 1880 cases of Mountain Dew consumed last year. In fact, it is the preferred flavored beverage over Pepsi, 7Up, and Dr. Pepper among all the 55 beverage vending machines on campus.
“How do you know you’re not at BYU? Mountain Dew,” said Erin Stancliff, athletic director of Marketing and Promotions. “UVU is everything Mountain Dew stands for. The drink is green and so are our school colors. So it’s a great way to promote their drink.”
Mountain Dew dates back to the early 1940s and was invented in Knoxville Tennessee. The inventors originally created it to be mixed with whiskey. Its bottle design featured a hillbilly caricature that held a bottle of whiskey with the phrase on the side “It’ll tickle yore innards!” Mountain Dew was actually another term for moonshine, which is the reasoning behind its name.
Now after 70 years from its early beginnings, “Doing the Dew” stands for something much more than just a mixture of whiskey. It gives UVU a unique identity that students indeed “do the dew,” and are proud of it.
Students like it for its refreshing taste and added caffeine.
“Oh, I love Mountain Dew,” said full-time student Seth Reeves. “It’s like nature’s nectar. Whenever I need to pull an all-nighter, I just pound a 2-liter of Mountain Dew.”
Mountain Dew’s unique blend of concentrated orange juice and caffeine is quenching students’ thirst, which is why they continue to drink it. It tastes good and has 55 milligrams of caffeine in a nine-ounce can. Mountain Dew ranks near the top of all caffeinated drinks, behind Jolt (71.2 milligrams), and Red Bull (80 milligrams).
But don’t think Utah Valley’s beverage allegiance belongs solely to the caffeinated and carbonated. According to Val Brown, director of Dining Service Operations, “Bottled water is the number one retail beverage on campus.”
Brown said if you added up all the bottled water brands together on campus–the UVU Brand, Aqua Vista, and Aquafina, it makes up more than 40 percent of all bottled beverage sales on campus.
So if you prefer to be all jacked up on Mountain Dew, or if you just want natural water, students on campus can choose from many drinks, but one drink makes this institution unique, thanks to Mountain Dew.